SelectingYour Real Estate Agent

Don’t lose a good listing to a bad agent!

This full version of Selecting Your Real Estate Agent explains the criteria for selecting an agent and addresses agent compensation. Walk through the eight major events of a real estate transaction to illustrate the criteria by which to select you as their agent, and agent compensation is also addressed and explained, including the changes made in 2024.

Teach your sellers how to recognize your competence so they'll select you as their listing agent. Send this brief pre-listing video to your sellers before your listing presentation to gain a competitive edge.

Chapter Overview:

  • Major Events of a Real Estate Transaction
    • Marketing Management
    • Exposure to Agents
    • Exposure to Public
    • Secure Prospects
    • Demonstrate the Home
    • Secure an Agreement
    • Close the Transaction
    • Net Equity Payment
  • Agent Compensation
    • Listing Agent Compensation
    • Buyer Agent Compensation